Sam the pigeon

Too much screen time? Yeah… you're getting screendumb.

screendumb
/ˈskriːn·dʌm/ · adjective
  1. The state of scrolling so long you forget you have legs.
  2. What the world's best-funded apps are engineered to make everyone — kids included. See: Sam.

That pigeon is Sam. Sam has one weakness: screens. When he sees one, everything else stops mattering. Sam is not a role model — Sam is what the apps are built to turn you into.

ScreenDumb exists so your kid can laugh at Sam instead of becoming him. The name is the diagnosis; the app is the cure. Kids get it immediately, and they'd rather be screensmart.